Three treat lines. Three distict jobs. We're launching one at a time and not rushing anything to market just to fill shelf space. Here's where each one stands.

ARCTIC SERIES - COMING SOON

FIRST RELEASE - COMING SOON

PURPOSE: REWARD

ARCTIC SERIES

SINGLE-INGREDIENT, FREEZE DRIED RAW

The high-value hit for when they earn it. One ingredient, freeze-dried to lock in everything worth wanting. Beef liver or chicken breast — our flagship flavors.

VIEW ARCTIC SERIES

ARCTIC SERIES - COMING SOON

FIRST RELEASE - COMING SOON

PURPOSE: ENDURANCE

STATUS: IN THE LAB

The small, frequently given treat to keep focus and endurance up. The treat that doesn't quit. Still in development — we'll show it when it's ready.

PURPOSE: RELAX

STATUS: IN THE LAB

Every legend needs an off switch.
Designed to unwind legends, this is a long chew that turns the volume down. Something to keep the legend in a zen state. Stay tuned — we're working on it.